Materials and details are designed with our clients so that we can meet their exacting requirements. Whilst excellent production and project management ensures a smooth process from design to installation.
Our full service workshop offers our clients an exciting mix of traditional joinery techniques and contemporary design. All furniture is handcrafted to the highest standard. Working with a wide range of materials from solid wood and veneer through to spray lacquered mdf, glass, and metal. Plus we have strong relationships with some of the best upholsters, custom metal workers and finishers in London.
As a designer, Italian born Andrea also has his own Limited Edition Collection, which often incorporates hints of art-deco and metal. The Collection shows Andrea's will to experiment with materials combined with detailed cabinetmaking and carving know-how. Allowing him to create unique and timeless pieces. Andrea's Collection has gain much press coverage and has been exhibited in the London Design Festival since 2009. With September 2015 seeing us sited in Stand H20 at Decorex International.
The company is one of few bespoke furniture companies in London able to offer both a full design service and manufacturing inside the M25. This means faster turn around, and more accurate updates for our clients.
We offer a free initial design consultation and quotation. 3D drawings for all items of furniture are always produced.
CREATIVE DIRECTOR - ANDREA FELICE
Andrea originates from the village of Montegnacco 10 miles from the beautiful city of Udine, Fruili Italy. Udine , borders one of the most important furniture making areas of Italy - ‘triangolo della sedia’ (triangle of the chair). This area is internationally regarded for furniture producers such as Moroso, and produces 80% of Italian chairs.
Grandson of Riccardo Felice a baroque master carver and the son of Enzo Felice a formidable furniture maker and former professor of cabinet making. Andrea originally set off in a different direction and trained as an industrial designer at ITI A Malignani Udine, one of the leading technical institutes in Europe. But, with woodworking so ingrained in him Andrea turned back to his heritage in the early 90s, first solely carving and then furniture making. Relocating to London in 1997 Andrea went to work for some of the best furniture makers in town, making furniture for clients from film stars to sheiks. AF Designs (our original trading name) was founded in 2000, and originally based in Camden. The business moved premises in 2007 south of the river to Deptford. In April 2011 we then relocated to Parkhall in West Dulwich - a hive of creative activity in the South East of London (SE21).
Beyond creating beautiful furniture Andrea is often found working on his motorcycles - spending much of his free creative energy working on his latest Custom Bike. In 2013 he and good friend Artist Simon Black established Sette Nero Motorcycles.
MANAGING DIRECTOR – MELISSA CHUBB
Melissa grew up in tranquil New Zealand and has a Bachelor of Commence Degree form Auckland University. She is extremely passionate about all types of art and design - and also design quality. After the birth of their daughter in 2008 Melissa joined Andrea to head up the commercial side of the business. Leaving behind her the heady world of advertising and marketing communications - where she had clocked up over 15 years experience (mainly in London) working on brands from Coca-Cola to Veuve Cliquot, Mastercard, to The National Lottery.
After an initial meeting to discuss your needs we will supply you with 3D visuals and an estimate for the furniture required (our free initial consultation service).
Andrea uses modern design packages to design, but then he and the team goes back to basics - handcrafting the furniture with love and attention to the smallest details. Delivering you ultimately the furniture you have dreamed of having for yourself or your client.
Our Ethos
In a world of too much waste we aim to produce furniture to last. Creating items that should stand up strongly to the tests of time - hopefully becoming antiques of future.
All our wood stock is source from suppliers certified to Forest Stewardship Council’s UK (FSC) standards.
The Commissioning Process
After an initial meeting to discuss your needs we will supply you with 3D visuals and an estimate for the furniture required (our free initial consultation service). Andrea uses modern design packages to design, but then he and the team goes back to basics - handcrafting the furniture with love and attention to the smallest details. Delivering you ultimately the furniture you have dreamed of having for yourself or your client.
